If the food quality is great, services being offered are extra ordinary, your restaurant is affordable but there is no recognition, people will have no idea about the restaurant than all the efforts are pointless. Where will the recognition come from? Social media!
Restaurant marketing may look like the most competitive job considering the extensive challenges involved with it. Social media is a key element for restaurant marketing if it is used in the right way. Many businesses use social media marketing, but still do not achieve the desirable results; this is because lack of information on social media use. It is important for the restaurants to be well recognized for the food quality, ambience, services, and affordability. There is a lot of well-known social media websites/app such as Facebook, Instagram, Yelp, Twitter, and they have enormous number of users who log into the apps and check them daily. Therefore, these social media websites/apps need to be on point to get the brand awareness and recognition by these users.
Respond To Reviews
There should be someone for managing social media. It is an important part which many businesses do not give attention to. Responding to every review, whether they are positive or negative, addressing the particular reviewer’s query/comment can give the customers satisfaction and make them happy that they are being valued by you.
By appreciating the positive reviews, it will help you to build a friendly environment with the online users/followers and keep them satisfied with your services as it is very useful for the business to create such positivity.
By discussing the negative reviews is an opportunity for the business to recognize their weakness and work towards them as it will help the business grow. It will also help to build good relationships with them. As everyone the social media sites can be seen by everyone all around the glove, responding to people queries and appreciation will be seen by other people and create an opportunity for the business to attract more people to come and visit your restaurant.
Share The Content Generated By Customers
Featuring your customers by sharing their pictures on your page would be a great idea to build good relationship with them. By creating a hashtag of your restaurants name (#XYZ) and giving a chance to the customers to share their pictures will create a friendly environment. By appreciating their posts and motivating them with #XYZ will create a social influence for the restaurant on others. It would cost nothing, considering it is a free marketing.
Giveaway Offers To Followers
By offering giveaways and in return ask followers to promote your page by tagging friends or sharing your page with other friends is another marketing technique. It will make more followers and users and hence they will check your posts and reviews on their homepage and make them want to visit the restaurant.
This is a very simple and efficient technique, it helps bring your page to people’s attention. These giveaway offers should be done more often and it will help you to interact with your users more.
Highlight Your Employees
Highlighting your employees and showing them to your followers is an effective way to sophisticate the experience for the customers. Customers do enjoy the posts and pictures/videos from funny behind the scenes and feel more comfortable and connected with you. It develops a good reputation of the business among the customers.
Highlighting positive and happy things and sharing it with people creates an easy-going and kind environment, which spreads positivity among the people and it will eventually help make a calm environment.
Communicate With Users By Asking Questions
Try to become more interactive with followers by asking fun questions and encourage them to respond. Improve the engagement with them as it will help to create individuality. You will be remembered by them. Social media is not for advertising your business, it is more of creating an interaction with them, two-way dialogue, communication with them. It will give you a unique identity.
Design A Consistent Message
To get more unique identity than others, you need to do something different from others because the market is highly competitive and every business is coming up with innovative ideas. In restaurant business, you can design a consistent message to get a competitive edge that will create brand awareness amongst people. For example, using funky hashtags can give you a unique identity. People will recognize your business with those hashtags and will become famous for them.