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Can You Relate to These Problems?
Distribution is controlled by the mega-breweries. Even if your beer is being asked for by name, it's difficult to find enough restaurants and retail locations to sell your growing brand.
Craft brewery production volume is limited, so it's important to know where to focus your resources and manage inventory to fill orders. Local breweries need to supply their customers regularly with what they want, in order to maintain relationships.
You know brewing and have management skills but running a booming taproom can be intimidating. It requires additional skills you may feel that you don't yet possess.
Credit payment falls under special data security requirements that carry heavy penalties if violated. And those "free" phone swipers also charge the absolute highest credit payment processing rates in the industry, not to mention all the critical functionality you'd miss out on.
Rezku POS has the Solution to your Problems
Successful brewery owners use advanced technology to protect their investment
Taprooms Get Around Distribution Monopolies
Consumer demand for local craft beer is high, but traditional distribution channels are limited by the big beverage brands and don't deal in smaller volumes. Connecting directly with customers gets around these limitations. With Rezku POS you can feel confident that you have the resources you need to expand your brewery into direct to customer sales.
Sales Tracking and Inventory Management
Brewing is a cash-hungry business and because it takes a month or more for each batch, expanding too quickly has caused many independent breweries to shut down or sell out. With the challenge of limited brewing capacity and high demand for craft beer, it's all about smart growth and setting priorities. That's where we come in. The Rezku POS system gives you detailed sales reports, helps you track trends and lets you figure out what your patrons want to drink. Ingredient-level inventory shows you how much it costs to produce each batch and calculates gross profit. Accurate sales projections mean now you know when you're ready to expand your operations with less risk.
Tools for Successful Managers
We've made an affordable, capable and easy to use point of sale system for beverage service entrepreneurs, with tools managers need most, like integrated taproom labor tracking. You can easily compare labor costs to sales using the dashboard feature. And one of our customers' favorite things is the ability to manage remotely. You don't have to be on-site to see sales, gross profit, labor, inventory levels and more because all your data is stored in the cloud. You can be in the brewery or out at a game and still manage your taproom from your phone.
Simple and Secure POS
Rezku Point of Sale for taprooms proves that a POS with integrated management features doesn't have to be complicated at all. When you pick it up and try it for yourself, you'll see how intuitive it really is. Your staff will quickly take to it in minutes, with no long training sessions required. Brewmeisters are all about paying attention to detail, and one important detail is that Rezku is the only cloud-based iPad POS for brewery taprooms that is both EMV and PCI compliant. What this means is that credit card data is safe, secure and encrypted — freeing you from worry about liability risks associated with data breaches and payment fraud.
iPad POS Technology That You Can Depend On
Legacy POS systems are expensive and use outdated hardware. Most lack critical features like offline mode and cloud-based access. Because they are based on Windows, they're subject to all of Windows' publicly known security holes.
Android-based tablet POS systems also have issues. Many function more like a web page than an actual app, so they don't work at all without an internet connection. Android hardware is also notoriously unreliable; updates are not forthcoming and Android has even more open security bugs.
iPad tablets are used in serious business like medical, police and aviation. Hardware and software reliability is unmatched elsewhere in the tablet market. Paired with the intuitive and easy to use Rezku POS interface with offline mode and cloud backups you can rest assured that your taproom point of sale will work as hard as you do.
Building Your Beer Brand
One of the most enjoyable parts of running an exciting local brewery taproom is the sense of community and family that extends from the small team of dedicated and passionate brewers to your appreciative patrons. Encouraging your patrons to spread the word as "brand ambassadors" is a critical part of expanding awareness of your beers in the region. Rezku’s restaurant management suite includes an integrated customer relationship management platform (CRM) for keeping in touch with your biggest beer fans through newsletters, emails, promotions and direct advertisements, leveraging their enthusiasm to create direct marketing opportunities.
Another essential way to promote your taproom is with gift cards. You don't want to miss out on the opportunity for additional birthday and holiday sales. We've got you covered, with affordable gift card options. Create high quality, full color, branded gift cards for your brewery taproom. Gift cards are well-received, boost revenue, and can also be used as promotional gifts to distributors and beer club members.
It only takes 15 minutes to participate in a personalized demonstration from one of our responsive product experts. Start right away and get free unlimited training and support from the best POS customer service team in the industry. You can access your account from anywhere you have the internet and use the Rezku POS app on as many iPads as you'd like!
Restaurant Management Library
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